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Does this serve the listener first?
Every page, every feature, every partnership — evaluated by whether it puts the listener and the community first.
🏡 Our Story
About River City Media Group
Built for the community. By the community. Always.
Why River City Exists
The Heart Behind River City
River City Media Group didn't begin with a business plan. It began with a simple belief. Local radio should still belong to the community.
For generations, radio introduced us to new music, kept us informed during difficult times, celebrated our victories, and reminded us that we were all part of something bigger than ourselves. Somewhere along the way, much of that disappeared. Stations became farther away, voices became less local, and communities became an afterthought.
River City was created to bring that feeling back. Not by trying to become the biggest media company. But by becoming the most connected one.
We believe that a radio station should do more than play songs. It should tell local stories, celebrate local heroes, support local businesses, encourage nonprofit organizations, promote community events, and give neighbors a place where they feel like they belong.
That is why you'll find much more than music here. You'll find local news that matters. A community calendar that brings people together. Community Partners who are strengthening our neighborhoods. Weather when you need it. Live broadcasts from local events. Original programming created for the Inland Northwest. And a station — River City MIXX — built around one idea:
Serve the listener first. Always.
River City Media Group is guided by a simple philosophy. Before we ask what benefits our company, we ask what benefits our community. Before we ask what generates revenue, we ask what creates value. Before we make a decision, we ask whether it strengthens the people we serve.
Because this was never meant to be just another media company.
It is a front porch.
A place where conversations begin.
Where local businesses become Community Partners.
Where nonprofits receive a voice.
Where first responders, veterans, teachers, and volunteers are honored.
Where families can discover something happening this weekend.
Where someone new to town can feel like they have found home.
That philosophy extends beyond broadcasting. River City Media Group was founded on what we call the Family Legacy Principle — the belief that success should strengthen families, create opportunities, preserve relationships, and leave something worthwhile for the next generation. We believe a company should improve the lives of the people it serves, never succeed at their expense.
We don't measure success only by audience numbers or website visitors. We measure it by the communities we help strengthen. By the stories we help tell. By the organizations we help support. By the friendships we help create. And by whether someone leaves River City feeling just a little more connected than when they arrived.
If that happens, then we've accomplished exactly what we set out to do.
So whether you've come to listen to your favorite station, discover a local event, support a Community Partner, catch up on the news, or simply spend a little time with us...
We're glad you're here.
Welcome Home to River City.
— DJ Kenny
Founder, River City Media Group
What Guides Us
Two Questions We Ask Every Day
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Is it authentic and honest?
We don't say things we don't mean. We don't partner with people we don't believe in. River City is built on trust.
Our Vision
River City Is a Town, Not a Website
🏡 The Front Porch
Where every visitor starts. A welcome center that feels like coming home.
🏘 Community Center
The heart of River City — calendars, nonprofits, volunteer opportunities, and public service.
🛍 Main Street
Community Partners, not advertisers. People visit because they trust River City.
🎵 Entertainment District
All stations, shows, podcasts, and music news — everything fun lives here.
🪨 Bedrock
Celebrating the foundations of our community — history, heritage, faith, and education.
🇺🇸 Heroes
Veterans, military, first responders, and community heroes — honored every day.
Our Foundation
The Family Legacy Principle
River City Media Group was founded with the belief that success should strengthen families, not compete with them.
River City Media Group was founded with the belief that success should strengthen families, not compete with them.
The company exists to create opportunities, provide stability, and leave a positive legacy for future generations.
The continued success of River City Media Group should never come at the expense of the people it was intended to benefit.
★ Our Legacy. Our Responsibility. Our Family. ★
A Founding Principle of River City Media Group · Dedicated to Our Family. Our Community. Our Future.
Welcome Home to River City
Less Talk. More Music. More Community. That's what River City Media Group is built on — and it always will be.